In my case, working late at night at an easy listening station led to other opportunities. It may not be the be-all-end-all, but you have to show initiative, be thorough, and find a way in. Find a way to work somewhere doing something so you get a taste of what the real world is like.More than three decades after he graduated, Arland offers three timeless pieces of advice: I keep up by hiring people younger and smarter than me … they are amazing and do incredible work.” Among those people is Butler graduate Joshua Phelps ’12 as well as a rotation of interns from his alma mater that he touts as “fabulous.” He continues, “You have to learn to not fall into the same old way you’ve done things. “It may not have prepared me for the exact place I am now, but I’d like to think Butler prepared me for new challenges and being willing to learn.”Īnd willing to change. “I picked Butler because of the Radio/Television program they had a great intern program and offered substantial on-air experience,” he says. Calling himself a “reluctant entrepreneur,” Arland credits Butler with the preparation that enabled him to succeed. Staying nimble and relevant in the fast-moving pace of electronics and technology can present a challenge in and of itself. As one of the largest tradeshows in the world-with 185,000 attendees in Las Vegas for four days in a space equivalent to 47 Lucas Oil Stadiums-it garners hours of air time via reporters interested in the “next big thing.” and Japan), as well as the Consumer Technology Association that stages the annual CES. He has built upon the expertise in the consumer electronics industry gained through his time at Thomson/RCA to become a major player working for large manufacturers like LG and Panasonic (both in the U.S. In January, Arland Communications celebrated its 10th anniversary. “I hired my first full-time employee and then a second. “We moved out of my spare bedroom and into this office about six years ago,” he says, nodding to the wall covered with his beloved deck of the Starship Enterprise (yes, he’s a Trekkie of galactic proportion). But another friend gave a stellar piece of advice: “What’s the worst that can happen? It’s an epic fail, and you go to work for some big company.”Īrland started with one client that soon became three that became six. “Every week, I was getting additional budget cuts and having a difficult conversation with someone.” Eventually, his job was eliminated as well, and for the first time in a long time, his future wasn’t so certain.įriends encouraged him to launch his own firm-a rather daunting task if you’ve never run a business before. One of those jobs you think you’ll be in forever-until you’re not. “I was there 16 years, but the last five produced a major shift away from the consumer business to B2B,” he recounts. That rather inauspicious beginning led to big things that included working at the then top-rated news station in the city (WIBC), serving as the Press Secretary for four-term Indianapolis Mayor Bill Hudnut, and ultimately landing at Thomson/RCA in 1991 where he became Vice President of Global Consumer Marketing. By: Patricia Pickett ’82, APR | April 18, 2018Ī product of Butler University’s Radio/Television program (now part of the College of Communication), Dave Arland ’85 began his career working a graveyard shift at an automated radio station that played easy listening music … not exactly the stuff of which dreams are made.
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